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Joint Venture Branding

I was assigned the project of creating a new logo and branding for MTSA II, a joint venture of the MTSA Team of companies. The logo and branding for MTSA consisted of a dimensional 3D Triangle and block lettering in hues of blue, green, and purple. The brief stated that the color scheme should be updated but similar. The customer wanted to see options that were varying in similarity to the original logo. Inspiration for these options was found in modern tech company branding and exploration of the formal elements in the original MTSA logo. 

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Original MTSA Logo

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Original MTSA Color Scheme

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Sketchbook Pages from Brainstorming Process

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Explorations of Option #1

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Explorations of Option #2

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Explorations of Option #3

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Explorations of Potential Logos

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Options Compiled for Approval

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Final MTSA II Mark

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Final MTSA II Logo

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MTSA II Final Branding Color Scheme

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MTSA II PowerPoint Templates with Typography Guidelines

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